What’s a superb motive to study the Octalysis Framework in Gamification? How about creating an additional $1.06 Billion inside a yr? How about pushing your organization from being #2 within the nation to the #1 in your nation?
That’s this legendary Gamification Case Examine with the Octalysis Gamification Framework for Caixa Econômica Federal.
This Gamification Case Examine showcases our progressive methodology and outcomes that may topple business giants.
A challenge led by an avid Octalysis Scholar
Full disclaimer: I didn’t do the wonderful work on this case examine. It was a scholar of mine since 2014: Ricardo Lopes Costa. (The truth is, even many nice case research inside The Octalysis Group was not achieved by me however my wonderful Octalysis Prime college students who become Gamification Designers/Consultants in my firm).
This must be much more wonderful to see as a result of which means you, as an Octalysis scholar, might additionally create nice designs that assist create $1 Billion in income in your challenge!
Ricardo runs an organization known as Funifier in Brazil that helped Caixa Econômica Federal obtain such wonderful outcomes. His Gamification Case Examine demonstrates how successfully utilizing the Octalysis Framework can result in substantial monetary success in any sector that would use extra motivated staff.
Right here is the “Mission Unattainable” Problem:
- Caixa wanted to supercharge its 83,000 staff distributed all through its 4,500 bodily places
- Each worker work perform wanted to be damaged down into particular APIs that their inner programs can monitor.
- There have been over 70+ inner programs, instruments, software program, databases for monitoring worker actions and wanted to be united right into a single gamification expertise
- Every division has its personal price range for reward distribution
- The corporate required their yearly reoccurring income to extend by 5% inside a yr, reaching 9 Billion Reals.
- Funifier had solely 3 months to launch their gamified answer
Listed below are the Case Examine Highlights:
- Octalysis Gamification applied by Funifierfor Financial institution in Brazil (Caixa Econômica Federal)
- 76,000 staff had been motivated to deal with their work like a recreation throughout 4500 places, serving 88 million clients
- Octalysis Gamification elevated yearly income by $1.06 Billion USD (46% Elevate) inside a yr
- Caixa rose from No. 2 public financial institution to No. 1 public financial institution in Brazil attributable to Gamification design
On this transformative Gamification Case Examine, we’ll discover the progressive strategies used to attain these outcomes. This video provides detailed insights into the Octalysis Case Examine that reworked Caixa Econômica Federal.
Above is already Half 1 of the Case Examine. Half 2 and three are beneath:
To discover ways to apply the Octalysis Framework to your initiatives and create extra $1 Billion Gamification Case Research, take a look at my ebook, Actionable Gamification: Past Factors, Badges, and Leaderboards.
To discover ways to grow to be an skilled with the Octalysis Framework that may qualify to grow to be an Octalysis Group Advisor/Designer, sign-up to Octalysis Prime. The truth is, this case examine itself has been premium content material inside Octalysis Prime for years earlier than I shared it to the general public.
OP has over 1200 world cutting-edge movies like this one and dozens of Gamification Case Research. The content material there can assist you remodel from a newbie to a Behavioral Grasp in Gamification Design.
