I vividly bear in mind the second I really realized Summer season Recreation Fest 2025 was a rotten occasion and an instance of the trade making an attempt to faux every little thing is alright.
It was when the trailer for the upcoming third-person generic motion recreation MindsEye began taking part in. The trailer included a brand new, gradual, somber cowl of “Madworld”—a music that was coated already and have become notorious for its utilization within the unique Gears of Warfare advertising and marketing marketing campaign. That was once I realized the vibes have been off. Everybody was working on fumes. Folks have been determined. Geoff, the grasp of throwing huge, glitzy recreation occasions, was unable this time to distract from the reality: Issues aren’t all proper within the recreation trade.
However even earlier than that, this 12 months’s Summer season Recreation Fest was a boring slog. It was a present dominated by the identical sorts of video games getting introduced and showcased again and again and over. There have been six trailers for six completely different Souls-like/ELden Ring-inspired video games. A ton of anime motion issues that blended collectively. A trailer for a Fortnite Star Wars occasion. A Deadpool VR recreation. A Recreation of Thrones RTS. And a bunch of trailers for issues which can be already out or about to be launched. The 2-hour occasion (YEAH) dragged on and on, with every time a trailer ended the group sounded far much less enthused about being there.
Certain, we received a enjoyable Resident Evil 9 revealand there have been a number of cool video games introduced through the present, like a puppet boxing recreation, and Jurassic World Evolution 3 seems neat. However there was additionally a phase the place a man walked up in a hat that learn “Make FPS Nice Once more” and yelled about Name of Responsibility being the identical after claiming he simply needed to make one other Halo.
Even Hideo Kojima, a man who can normally convey a very superior trailer for Geoff’s reveals, appeared with little pleasure, confirmed off a two-minute clip of individuals speaking in Dying Stranding 2and left. The one point out of Silksong was a joke about it being absent. It was an empty present that felt lifeless and unhappy. It’s clear that publishers are chasing traits and solely greenlighting and funding video games that appear like different issues that individuals purchased.
Geoff, carrying what seemed to be $750 sneakersappeared determined from the bounce to persuade followers watching at dwelling that the shortage of huge AAA video games wasn’t a nasty factor. He devoted the opening minutes of the present to praising indie video games and the way superior they’re and the way well-liked they’re. In hindsight, this was him setting the stage for his viewers: You aren’t getting Half-Life 3, GTA 6or anything like that tonight. These video games take 10 years to make now and are available much less usually than ever earlier than. And whle I do agree indie video games are cool and doing awseome stuff, this showcase sucked. Two hours of the identical video games squeezed between adverts is a horrible solution to showcase something. And doing it for this lengthy ought to be labeled as torture.
As summed up just lately and completely by Luke Plunkett over at Aftermath:
Video games—or no less than the form of video games this week was once about—are trapped within the stomach of the machine. We love to speak shit about Andrew Wilson, however he isn’t guilty for each horrible choice at EA, as a result of he’s the chief of a publicly-traded firm in 2025, and every other individual in his line of labor would and is doing the identical factor. Virtually each main trade on the earth, whether or not it’s video games or automobiles or music or power, is now on the mercy of Wall Avenue Weirdos, personal fairness particularly. We’re not a nasty time for the online game trade, we’re simply unhealthy occasions.
However hey, Resident Evil 9 seems neat, I assume.
