- EA opens Director function to guide Battlefield’s person acquisition throughout platforms.
- Position contains deal with PC, console, and potential cellular advertising and marketing methods.
- Battlefield Cellular was canceled in 2023, however indicators level to doable return.
Battlefield Cellular is likely to be in for a comeback. Digital Arts is hiring a Director of Efficiency Media for the Battlefield franchiseprobably signalling a renewed curiosity in increasing the motion title’s attain, together with a cellular comeback.
Digital Arts has posted a brand new job opening for a Director of Consumer Acquisition/Efficiency Media to guide development for the Battlefield franchise. Right here’s the place issues get attention-grabbing: the function sits inside EA’s Dwell Companies Advertising Group and can deal with participant acquisition throughout PC, console, and cellular.
Battlefield Cellular was cancelled alongside Apex Legends Cellular again in Cellular
The point out of cellular is a powerful likelihood to gas these rumours. With this hybrid function, the chosen candidate might be accountable for crafting multi-year person acquisition methods, setting ROAS objectives, and serving to form Battlefield’s advertising and marketing future.
The cellular model of Battlefield has been within the works for a while since EA introduced a brand new Battlefield standalone again in 2021. The title went via early alpha and closed beta phases earlier than being cancelled on January 31, 2023, alongside Apex Legends Cellular.
That cancellation was a serious disappointment for cellular players, particularly since Battlefield Cellular had proven potential throughout early testing. On the time, EA didn’t provide a transparent purpose behind the choice. The studio behind Battlefield Cellular, Industrial Toys, was additionally shut down.
So, this new function’s cellular focus and Battlefield-exclusive scope recommend that the corporate could also be reconsidering its cellular plans. Except we formally see a poster saying Battlefield Cellular is again, we are able to’t affirm its arrival, however absolutely the revival of the title, which was stated to be a serious missed alternativeseems thrilling.
Learn different current happenings from the cellular gaming trade:
For extra Cellular Gaming information and updates, be part of our WhatsApp Channel, Telegram Group, or Discord server. Additionally, comply with us on Instagram, Twitter and Google Information for fast updates.
